SOCIAL MEDIA WEEK: The Triple Treat

SOCIAL MEDIA WEEK
With Social Media Week starting in about a week, I am getting a little excited yet furious that I will be unable to attend any events. Sorry Toronto, but your lineup falls far from the tree. 
These are my top 3 events of choice to attend.
NEW YORK CITY

This was a tough one. It’s NYC. The centre of ALL the action. If I had the funds to get there I would be at every panel across the board. With SO many great panels and presentations, if I had to pick just one, it would be “Digital Culture NYC: Breaking Down the Walls” hosted by MoMa. If anyone knows how to shake things up, its NYC, and what better way to recognize that than by turning your attention inward and recognizing the role NYC has had in the social shakeup we all love oh so very much.

LONDON

Hands down, the “Tuttle Club”. The Tuttle Club is a social media cafe in London setting the bar high for the changing landscape of our typical “coffee” setup. The Way I See It: Starbucks better watch out!
BERLIN

Well, as much as we love to put it all out there and be connected and open with one another, always remember what your mama told ya, SAFETY FIRST ! That’s why my pick for Berlin is “Private In Social- Let’s Talk About Privacy” Really, I bet 1 out of 10 people understand what we are really signing up for everytime we tweet or post a pic on facebook. What you put out there doesn’t always come across the way you intend, or to whom for that matter. But hey, if you always wanted a Big Brother than skip this event :)

Go to http://socialmediaweek.org/ to find out about many other AMAZING events. What’s you number one pick?

PR Industry Bulletproof to Recession

For those of you that have it in your head that when times get tough it's us PR people that get a lovely visit from George Clooney to tell us our jobs are no longer needed... think again! Sorry ladies!
Truth of the matter is, that the recent recession has boosted the demand and reputation of Public Relations ... for the better!
According to The Economist corporate demand has never been higher.

” In contrast to other forms of marketing and media, spending on PR has increased over the past couple years. By 2013, PR spending in America will surpass $8 billion,

Why you ask? I'll tell you.
* PR is often cheaper than mass advertising campaigns
* Its impact, in the media or online, can be more easily measured
* Lead runners in the changing media landscape
* Social Media compatible
* Significant Increase in companies that need HELP

Click here to read the full story from The Economist

Photo Courtesy Paramount Pictures

Welcome to Social Surplus!

Social Surplus is a blogspot with minor rules and major focus... Social MEDIA!

It really is just a place to talk about whats new, whats hot and whats not in our digital world and anything else that inspires us to take action "online".

Social media is our social revolution, so speak up and take part in its future and reflect on its past... but most of all, have some fun and don't forget to take a moment or two out of your day to get some fresh air, and smell the roses...we still are human beings people!