For those of you that have it in your head that when times get tough it's us PR people that get a lovely visit from George Clooney to tell us our jobs are no longer needed... think again! Sorry ladies!
Truth of the matter is, that the recent recession has boosted the demand and reputation of Public Relations ... for the better!
According to The Economist corporate demand has never been higher.
” In contrast to other forms of marketing and media, spending on PR has increased over the past couple years. By 2013, PR spending in America will surpass $8 billion,
Why you ask? I'll tell you.
* PR is often cheaper than mass advertising campaigns
* Its impact, in the media or online, can be more easily measured
* Lead runners in the changing media landscape
* Social Media compatible
* Significant Increase in companies that need HELP
Click here to read the full story from The Economist
Photo Courtesy Paramount Pictures
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