My friends over at the Federal Bureau of Investigation, and I say friends because Criminal Minds has become my alternate reality, call PR folks like you and I ... POI’s [Public Information Officers]. Its no Secret Agent, but I’ll take it.
Being a creature of curiosity, I have taken it upon myself to delve into the lives of these POI’s. I expected doing PR for the FBI would be interesting, but I never realized that POI’s have the power to advance or retract a case. They are just as important and critical to the case as the Secret Agents themselves.
What begs the question here is How has social media changed the playing field for the FBI ? Does it work for them? Or has it complicated matters beyond no end?
Before I dare attempt to answer that, lets take a journey on how we got here, on how traditional methods of PR have been employed with the Bureau and the guidelines to follow for each.
Stop 1: The Press Release
1 comments:
Hey Teresa,
This was pretty interesting. I'll definitely read the second part.
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