According to the Financial Times, Twitter has just announced they are now playing in Google's digital marketing world. Twitter is closely following Google's game plan of slowly building a user base, before gently introducing a system of advertising that seeks to match commercial messaging with individuals' interests. The new strategy is called "Promoted Tweets".
It will allow brands to place a short message at the top of the list of search results when users of the microblogging website look for information about a particular product, company or news event. To read more about Twitters digital strategy click here.
Ok, I get it, the world is driven by money - but come on, is this really necessary. One of the most appealing features about Twitter is its brevity. Now that this ball is going, there is no telling where it will go. Twitter considered yourself warned.
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